Direct answer
The official Goldsmiths programme page states that applicants for the MA Public Relations, Advertising and Marketing should hold (or expect to be awarded) an undergraduate degree of at least second class standard in a relevant or related subject. Applicants who are not graduates or whose degree is in an unrelated field may also be considered if they have relevant experience and can demonstrate the ability to work at postgraduate level. For international qualifications, Goldsmiths accepts a wide range of credentials, and applicants whose first language is not English must provide an IELTS score of 6.5 with a 6.5 in writing and no element lower than 6.0, or an equivalent English language qualification.
The official page does not specify a percentage or GPA requirement for Chinese Bachelor’s degrees; it refers to a general equivalence statement and a separate qualifications page. The programme title on the official page is MA Public Relations, Advertising and Marketing, not MA Promotional Media.
What the official page confirms
The Goldsmiths programme page provides the complete entry requirements for the MA Public Relations, Advertising and Marketing. The degree classification threshold is a second class standard in a relevant or related subject. The page also confirms that relevant professional experience can substitute for a degree or for a degree in an unrelated field, provided the applicant can show they can work at postgraduate level.
English language requirement
The required IELTS score is 6.5 overall, with a 6.5 in writing and no element lower than 6.0. The page states that equivalent English language qualifications are accepted and that Goldsmiths offers courses to help prepare for postgraduate-level study.
International qualifications and Chinese applicants
The official page states that Goldsmiths accepts a wide range of international qualifications and directs readers to a separate page detailing qualifications accepted from around the world. No specific minimum percentage, GPA, or grading scale for Chinese Bachelor’s degrees is provided on this programme page. The evidence does not include the content of that separate qualifications page, so the exact equivalence for Chinese qualifications must be rechecked live.
Programme focus and structure
The MA is a theory-driven but practice-grounded programme that examines public relations, advertising, and marketing as inter-related disciplines. It is not a business studies-style MA. The programme comprises two compulsory modules (60 credits), a 12,000-word dissertation (60 credits), and 60 credits of optional modules. Assessment is primarily through coursework essays and written projects, with group presentations and potential audiovisual submissions for practical modules.
Fees for 2026/27
The international full-time tuition fee is £23,000. The home full-time fee is £11,800, and the home part-time fee is £5,900. The page notes that it is not currently possible for international students to study part-time under a student visa.
Application process
Applications are made directly to Goldsmiths using the online application system. Required documents include details of academic qualifications, an email address for a referee or a copy of an academic reference, copies of educational transcripts or certificates, and a personal statement. Applications open from 1 October for the following September start, and early application is encouraged. Late applications are considered only if spaces remain.
What requires live rechecking
The official page does not list a specific minimum percentage or GPA for Chinese Bachelor’s degrees. The page refers to a separate qualifications page for international equivalences, which is not included in the supplied evidence. Any statement about a specific Chinese grade requirement would need to be verified against that separate page. The programme title on the official page is MA Public Relations, Advertising and Marketing; the supplied internal title uses a different formulation. The page does not explicitly label the entry requirements as being for the 2026/27 academic year beyond the fee listing.
FAQ
What is the minimum degree classification required?
You should have, or expect to be awarded, an undergraduate degree of at least second class standard in a relevant or related subject.
Can I apply if my degree is in an unrelated field?
Yes. The official page states that you might be considered if your degree is in an unrelated field but you have relevant experience and can show you can work at postgraduate level.
What is the IELTS requirement for this programme?
You need an IELTS score of 6.5 with a 6.5 in writing and no element lower than 6.0, or an equivalent English language qualification.
What is the international tuition fee?
The international full-time tuition fee for students starting in the 2026/2027 academic year is £23,000.
Does the programme page specify a percentage requirement for Chinese degrees?
No. The page states that Goldsmiths accepts a wide range of international qualifications and directs applicants to a separate page for details. No specific Chinese percentage or GPA is given on this programme page.
Official sources
The entry requirements, fees, and programme details are published on the official Goldsmiths, University of London programme page: MA Public Relations, Advertising and Marketing.
For broader context on studying in the UK, you may find these resources useful: KCL 2026 guide on admission, fees, and programmes, UK study shortlist and agency scores for 2026, guidance on diploma applications and rankings for 2026, and comparison of agency services for studying in Singapore.